Dipl. oec. Annika Serfass

Senior Consultant, Core Team Member, Berlin/Germany
„Oh, the THINKS you can think, if only you try!“ Dr. Seuss
  • Designing structured change- and development architectures 
  • Designing and facilitating workshops and large group interventions
  • System diagnosis, process diagnosis
  • Development, implementation and evaluation of quality surveys
  • International project management
  • Future of corporate development
  • Accompanying businesses towards agile working
  • Trainings on agile & digital lightweight-methods, and on corporate development
  • Lectures on “New Work”, Startups & Corporates, agile concepts, resilience
  • Writing articles, cases, online magazine “Issue”, etc. 

Languages: German, English; Basic knowledge: Spanish, Chinese
Educational Background
  • 2011/12: Training as a systemic consultant at Helm-Stierlin-Institute hsi, Heidelberg, Germany
  • Since 2009: Several trainings in group dynamics, change management, innovation management, MottoGoals (Zürcher Ressourcenmodell), structural thinking (Robert & Rosalind Fritz), Design Thinking, and agile Transformation (Bernd Oestereich)  2002-2008: Business and Economics 
  • 2002-2008: Business and Economics studies at the University of Witten/Herdecke, Witten, Germany
  • 2004-2009: Philosophy and cultural studies at the University of Witten/Herdecke, Witten, Germany
Professional Background
  • Since 2009: Consultant with Heitger Consulting in Vienna, New York, now Berlin
  • Since 1998: perennial work and study experience in the USA (East Coast, West Coast), England, Canada, Austria and China.
  • Key Account Management at the DKSH ltd., Shanghai, China.
  • 2010-2017: Co-author of several editions of online magazine “Issue”, e.g. no. 15, 14, 12, 11, 10
  • 2015: with Heitger, B.: Unternehmensentwicklung – Wissen, Wege, Werkzeuge für morgen; Stuttgart: Schäffer-Poeschel Verlag
  • 2013: with Kölblinger, J.: Resilienz für Fortgeschrittene – KarriereStandard, 10. Oktober 2013.
  • 2012: Heitger, B., Rafelsberger, P. & Serfass,A.: Die Moderation großer Gruppen. In: J. Freimuth & T. Barth (Hrsg.), Handbuch Moderation. Göttingen: Hogrefe
  • 2013: Heitger, B. & Serfass: A. Let It Be – Seven Reasons Why Innovation Might Not Be Right for You. In: Heitger, B. & Doujak, A.: “Managing Cuts and New Growth”. 2.edtion. Vienna: Goldegg Verlag, 146-155. Published in German In: Harte Schnitte, neues Wachstum, 2. edition
  • 2012: with Heitger, B.: Unvorhergesehenem begegnen. Hernsteiner 03/122012: Heitger, B. & Serfass, A.: Schatzsuche für strategische Innovation – Eine Fallstudie. In: Lames, G. & Dessoy, V.: "Siehe, ich mache alles neu". Innovation als strategische Herausforderung in Kirche und Gesellschaft. Trier: Paulinus Verlag, 209-218. Published in Englisch In: Managing Cuts and New Growth, 2. edition
  • 2012: with Bernstorff, A.: Einführung in das Campaigning, Kapitel 5, Heidelberg: Carl Auer Verlag. Ähnlich als: Siegen ohne zu kämpfen, In: politik&kommunikation, March, 18-20
  • 2011: Von Fall zu Fall – vertraulich! Revue für postheroisches Management, Heft 9
  • 2010: with Heitger, B.: Dem Zufall ein Schnippchen schlagen – durch Resilienz Unerwartetes meistern, Revue für postheroisches Management, Heft 6. Published in English In: Managing Cuts and New Growth, 2. edition


Samuel Nchinda
Orange Business Services
"From myself personally, the management team of B&SM and also all of the team, we would like to say THANKS to Stephan Rey and Annika Serfass for enabling our kick-off to be such a success." [ more ]