Manfred Bouda

People 'are' not, they 'behave'. That is, they can also behave quite differently in the next moment and present themselves as a 'new person.'

Main focus

  • Design and support of complex, entrepreneurial change projects (conception, architecture, design, implementation support)
  • Development and support of mission statement and strategy processes
  • Qualification of managers and experts (executive coaching and training)
  • Conception, implementation and moderation of retreats, future conferences and large group events
  • Leadership of teams in turbulent times and change processes (post-merger integration, downsizing, restructuring)
  • Leadership curricula with high potentials
  • “Mastering the Unexpected” – Research and Innovation on Resilience of Organizations and Individuals.



  • Shareholder Focus-Change Consulting (founded 2006)
  • Network partner consulting group Neuwaldegg (2003 to date)
  • Teaching, Webster University; Lecturer Danube University Krems
  • Partner of Stratema Unternehmensentwicklung GmbH (1991 to 2001)
  • Consultant of Coopers & Lybrand management consultancy (1992 to 1997)
  • Procter & Gamble Austria, Product Group Management
  • Country Manager Austria/Switzerland
  • PepsiCo Inc, Sales & Marketing Manager CEE



  • Change and strategy consulting (Beratergruppe Neuwaldegg, TRAIN)
  • Training in systemic consulting and systemic coaching (Beratergruppe Neuwaldegg, TRAIN, Fritz Simon)
  • Post-Graduate Studies, Columbia University
  • Studies of Business Administration University of Innsbruck and Vienna



  • German, English