Annika Serfass

Oh, the THINKS you can think up, if only you try!

Dr. Seuss

Main focus

  • Designing structured change and development architectures
  • Design and moderation of workshops and large events
  • Virtual and international project work
  • System and process diagnostics
  • Development, implementation and evaluation of qualitative surveys
  • International project management
  • The future of corporate development
  • Organizational support for first steps towards agile working
  • Trainings on agile & digital “lightweight” methods, business development
  • Lectures on “New Work”, Startups & Corporates, agile concepts, resilience
  • Writing articles, case studies, online magazine issue, etc



  • Since 2009 with Heitger+ in Vienna, New York and Berlin
  • Since 1998 several years of work and study stays in the USA, England, Canada and China
  • Key Account Management at DKSH ltd, Shanghai, China



  • 2011: Training as a systemic consultant at the Helm-Stierlin-Institute in Heidelberg, Germany
  • Since 2009: various advanced trainings in group dynamics, change management, innovation management, motto goals (Zurich Resource Model), structural thinking (Robert & Rosalind Fritz) and as agile organization facilitator (Bernd Oestereich)
  • 2004-2009 Studies of Philosophy and Cultural Reflection at the University Witten/Herdecke
  • 2002-2008 Studies of economics at the University of Witten/Herdecke



  • German, English, Spanish (basic knowledge), Chinese (basic knowledge)